Association des microbrasseries du Québec

Privacy Policy

Effective Date: June 12, 2025

 

About Us

“We,” “our,” or “us” refers to AMBQ, whose head office is located at 242-5252 Boul Wilfrid-Hamel, Quebec, QC, Canada, G2E 2G9.

 

About This Privacy Policy

Your privacy is important to us. That’s why we’ve developed this Privacy Policy, which explains how we collect, use, and disclose your personal information. We collect personal information when you use our websites, mobile applications, and other online or offline products, services, and experiences (collectively, the “Services”). Please take the time to read this policy in full.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how we use your personal information, please contact us at: administration@ambq.ca.

 

What Personal Information Do We Collect and How Is It Collected?

We collect personal information that you provide directly to us:

Contact Information. If you sign up to receive your member benefits (including our newsletter, emails, or SMS messages), we will collect your name, email address, mailing address, phone number, and any other information required to contact you regarding the Services.

Payment Information. To join or renew your membership with AMBQ, you will need to provide payment details (such as your bank account or credit card information). Please note that your financial data is collected and stored by a third-party payment processor. Their use and storage of your information are governed by their applicable privacy policy.

Survey Information. You may provide us with additional personal information when you fill out a form, respond to surveys or questionnaires, send feedback, participate in promotions, or use other features of the Services.

 

How Do We Use Your Personal Information?

We use the personal information we collect for the following purposes:

  • To send you our newsletter or other marketing content related to our Services that may interest you.

  • To respond to your inquiries, service requests, or questions, or to send you notifications, updates, security alerts, and support or administrative messages.

  • To provide you with information about Services you have requested or that we think may interest you.

  • To monitor and analyze trends, usage, and activities related to our Services in order to improve them.

  • To facilitate contests, sweepstakes, and promotions, and to process entries and deliver prizes or rewards.

  • To fulfill our contractual obligations, including billing and collections.

 

How Do We Share Your Personal Information?

We may share your personal information as follows:

  • With vendors, consultants, and other service providers who process your personal data on our behalf in the course of delivering services such as data analytics, research, marketing, and financial services.

  • As part of any funding arrangement or partnership with another company to provide you with member benefits.

We may also be legally required to disclose or share your personal information without your consent in certain situations—for example, to comply with a court order or law enforcement request. In such cases, we will only disclose your information if we believe in good faith that such disclosure is legally required.

 

Your Marketing Choices

When you sign up for a promotion, sweepstakes, our newsletter, or marketing communications, we use your personal information to help determine which products, services, or offers may interest you.

We will send you marketing messages if you’ve asked us to do so, purchased services from us, or provided your contact information while entering a contest or registering for a promotion. If you opt out of marketing messages, we may still send you non-promotional emails. We will seek your consent before sharing your personal data with third parties for direct marketing purposes.

You can unsubscribe from marketing emails using the link in our messages. You can also ask us to stop sending marketing communications at any time by contacting us at: administration@ambq.ca.

 

Data Retention and Deletion

Your personal information is retained only for as long as necessary to fulfill the specific purposes for which it was collected.

When determining how long we retain your information, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, why we need it, and any applicable legal requirements (such as mandatory data retention and destruction periods).

This does not prevent us from retaining personal data as necessary to comply with our legal obligations, to initiate or defend legal claims, or to retain records for evidentiary purposes.

 

International Transfers

We ensure that any transfer of personal data to countries outside of Canada or the United States is carried out in accordance with appropriate safeguards.

 

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy from time to time. Please check this page periodically to stay informed about our privacy practices.

 

Contact Us

If you have any questions or concerns about the content of this Privacy Policy, how we handle your personal information, or your rights and choices related to your data, please contact us at:

AMBQ
242-5252 Boul Wilfrid-Hamel
Quebec, QC, Canada, G2E 2G9
Email: administration@ambq.ca